In the 2002 sci-fi thriller “Minority Report,” the hero played by Tom Cruise lived at a time when electronic billboards sensed who was passing by and churned out special ads reflecting that person’s personal tastes in consumer goods. We’ve grown accustomed to allowing e-businesses to access our data via cookies and other online tools to determine our buying and spending habits. Now bricks and mortar establishments are looking to even the playing field – and wireless technology is giving them the means to do it. We’re not quite in “Minority Report” territory, but we are getting close.

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