Since 1991, The Federal Communications Commission has provided consumers with legislative protection from pre-recorded telemarketing calls. For years, a lively debate has been going on between various trade groups and the FCC over the extent of the protection and the definition of consumer consent, which overrides the FCC’s protection. The debate has intensified lately because the FCC is drafting a new ruling to clarify consent and to make regulations more exacting for companies that employ automatic calling equipment and/or pre-recorded messages (robocalls). After being virtually unable to reach out to cell phone users for 20 years, industry groups are challenging this veto, arguing that cost factors are a thing of the past. The proposed bill has implications for consumers and businesses that use automated calls for telemarketing purposes (and for politicians and others that use the same technology to send out messages). Let’s take a look at current laws and what changes are in the wind:
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