Excerpt
Is Selling a Product or Service More Effective than Selling an Experience?
With the advent of the Internet, and especially social media, the difference between marketing a product or service to customers versus creating an experience can be a long-term challenge for business owners.
Defining Customer Experience Versus Product/Service Focus
When focusing on the product or service alone, it can often encapsulate a single touchpoint where a customer learns about the product or service through a sales call or product advertisement.
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